Farzanah Allinoor

Innovation for Creation Blog

Empathize to Realize

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One can never truly create a successfully meaningful and useful solution unless empathy is a core factor in their process of designing. To deeply understand the needs of one’s audience through research and surveys is the most accurate method to accumulate an emotional passion towards the issue. I personally find strength in my work specifically created towards a cause or idea that I truly empathize for. Our design research projects gave us an opportunity to explore the world of issues and focus our concentration on designing solutions for chosen topics.

It is highly evident that a matter with deep concern and care will be reflected within the work produced. It can be easy to assume and use our own personal opinions and preferences when it comes to design. However, I myself have learnt that conducting proper efforts and information regarding an issue will expose one to the diverse varieties of needs our society is made up of.

Farzanah Allinoor